Experience Is The New Anchor

By Rob Budetti, Managing Partner, AO

Retail centers are evolving, with experience at the forefront and entertainment venues emerging as the new anchors. Consumer expectations are at an all-time high, driving retailers to engage customers like never before. Gone are the days when shopping centers relied on products to drive sales. Today, customers are seeking out places that can deliver a 360-degree experience, encompassing fun activities, great food, new entertainment, as well as the latest products, goods, and services.