Best of Both Worlds: The Gen Z Shift Towards Semi-Urban

by Ioanna Magiati and Paolo Leon | Work Design Magazine

As the first generation of digital natives, Generation Z aka Gen Z (born between 1997 and 2012) is highly accustomed to a technology-first lifestyle. Their penchant towards digital connectivity was solidified during the COVID-19 pandemic, where Gen Z quickly adapted to technology that paved the way for remote work with programs like Zoom and Teams.