HometownSD
San Diego, CA
DATA
3,250 DU | 18 AC
225,000 SF Arena
315,000 SF Commercial Uses
300-Key Hotel
CLIENT
Monarch Group, Essex, Eden Housing, JMI
ROLE
Master Planner
Design Architect
HomeTownSD is a transformative opportunity to reimagine public land as a catalyst for inclusive growth and lasting community benefit. Centered on affordable, mixed-income, and market-rate housing, the plan also features a world-class arena, public market, retail, office, hotel, and civic spaces. Designed for sustainability and equity, it prioritizes livability, connectivity, and multimodal access. Grounded in timeless, context-sensitive design, HomeTownSD reflects San Diego’s cultural diversity and economic goals while promoting social cohesion. This visionary model sets a new standard for resilient, mixed-use neighborhoods that support a vibrant local economy and create meaningful opportunities for residents and small businesses.